Walden Websites provides professional internet marketing, search engine optimization, and search engine submission services to get your web site the visibility it needs to succeed. Unfortunately, the old theory, "If you build it, they will come" does not apply to websites.
Organic/Natural Search Engine Optimization
Walden Websites provides professional internet marketing, search engine optimization, and search engine submission services to get your web site the visibility it needs to succeed. Unfortunately, the old theory, "If you build it, they will come" does not apply to websites.
We research and analyze your current web site then develop a strategy based on your business market. Our plan includes follow up reports on trends and new opportunities within your market.
We document your web sites' results in the search engines. We track visitors and other important statistics for your web site. Our detailed reports are comprised from many different sources to ensure both the relevance and validity of our analysis. You also get online, real-time reporting for your web site on:
- Who visits your site?
- How did they find you?
- What keywords did they use?
- How did they navigate through your site?
- Did they buy or transact on your site?
- How effective was your advertising?
- How long will your pages take to load?
- What is your Google page rank?
- Who links to your site?
This is the actual process of promoting your web site on the internet. We call this "natural propagation marketing" or "organic marketing". With this form of marketing you can rest assured the shelf life of the efforts put forth can be measured in years.
There are three areas within internet advertising. Internet Advertising Networks (IAN) submit a variety of banners throughout a variety of web sites in order to narrow your advertising to an area with the most response. Another is Pay-Per-Click (PPC) campaigns such as Google Ad Sense or Yahoo Search Marketing. Another opportunity to consider is direct advertising on web sites that you have found to be of value to your business and its' customers.
SEO involves modifications to your HTML code and web site. Making sure your web site is HTML validated, density checks, the keywords, phrases, content, alt descriptions, anchor titles and so on are in place for the entire web site. We improve the performance of your web site in the major search engines. When we optimize your pages they will be friendly to users and search engines, while making it relevant to the search terms your prospective clients are searching for. Our goal is to improve your sales not just your traffic and rankings. The "quality" of traffic you receive will increase. The end result is more sales in relation to the number of visitors.